Description

Under general direction of the Economic Development Manager, the Marketing Manager assists with overseeing all aspects of marketing, digital marketing, social media, communications and graphic design for the department to increase the visibility of City of College Station Tourism and Economic Development activities to current and potential visitors and investors, as well as promoting the city as a travel destination and place to do business through media and community relations programs; designs, implements and oversees initiatives and campaigns for public events, conventions as well as destination-wide promotions; and provides communications/social media/marketing expertise and support to the Economic Development Manager, Tourism Manager and the Director of Economic Development & Tourism.

Principal Duties

1. Responsible for overseeing and managing all tourism and economic development marketing initiatives through a marketing plan which may include social media, website management, digital advertising, print advertising, public relations, and media relations; and providing day-to-day guidance to assigned marketing team member(s) to include, but not limited to, leading, managing, training, and advising.
2. Oversee, train, motivate and evaluate assigned staff; work with employees to correct deficiencies; identify and resolve employee concerns and/or problems; direct work; complete employee performance evaluations; and make hiring, terminating and disciplinary decisions or recommendations. 
3. Manage the Tourism’s flagship social media platform on a day-to-day basis, which includes overseeing the coordination of the following activities:   developing copy, photographs, shooting/editing video and more; lead coordination of social media efforts by collaborating with all partners to include the Public Communications team and internal team members to identify priorities and share tools for amplifying messages.
4. Collaborate with the Public Communications team and others to deliver superb content through a variety of evolving social media platforms, on the website.
5. Oversee the conceptualization, coordination, and engagement of unique social media campaigns; take direct ownership and further the development of the analytical/measurement framework within social media, to monitor, steer, and optimize program progress and success for related Tourism activities. 
6. Design, oversee and/or coordinate as appropriate, the production of team-related projects including publications, infographics, specialty items, invitations, signage, website graphics, etc. 
7. Work with advertising agency on a variety of meetings and conventions marketing, collateral, and creative projects to achieve marketing goals; and ensure that all programs and materials are consistent with agreed upon brand strategy. 
8. Serve as liaison and/or staff representative to a variety of boards and commissions; attend and participate in professional group meetings; and stay abreast of new trends and innovations in the sports, tourism, and events industries.
9. Perform other related duties as assigned.

Requirements

Bachelor’s Degree in marketing, public relations, graphic design, communications, or related field and three (3) years of experience directly related to area of assignment, including one (1) year of supervisory experience; or an equivalent combination of education and experience. Valid Texas Driver’s License. Knowledge of AP Style and HTML code. Knowledge of traditional and emerging marketing techniques and technologies. Experience with development and execution of marketing plans, capturing metrics of such plans, and performing necessary analysis. Proficiency with social media platforms and strategic use and measurement of each. Strong organizational and customer service skills. Ability to communicate clearly and concisely, both orally and in writing. 

Preferred:   

One (1) or more years of experience in city government (or similar) communications field. Project Management experience.