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John Paul Mitchell Systems
Century City, CA, United States
11 days ago
Acuity Brands
Remote, United States
21 days ago
John Paul Mitchell Systems
Century City, California, United States
11 days ago



Company Overview

John Paul Mitchell Systems (JPMS) is recognized worldwide for developing and marketing innovative hair and skin care products since 1980. We've been serving the professional beauty industry with salon-quality hair care products, styling tools and professional hair color through our family of brands including Paul Mitchell®, MITCH®, Awapuhi Wild Ginger®, Tea Tree, Paul Mitchell® Pro Tools™, Neuro®, MVRCK™, The Demi and Color XG®.

We were the first professional hair care company to take a stand against animal testing and continue our strong commitment to giving back, supporting a wide range of philanthropic causes both domestically and internationally. Sustainability has always been a priority, and we are committed to making our company operations cleaner and greener to preserve the beauty of the world around us.

Position Summary

The Director of ECommerce is responsible for creating, driving, and communicating a customer-centric view of JPMS online experience with a robust and profitable marketing strategy for both the brand and retailer partner websites. This role is responsible for developing and implementing the strategic ecommerce marketing plan for JPMS. Manages the development of the organizations website to optimize customer attraction and satisfaction. The Director of ECommerce is responsible for collaborating cross-functionally to manage and direct all aspects of the ecommerce business. This includes strategizing, budgeting, planning, and executing content plans, overseeing the generation of promotional materials and campaigns, monitoring performance analytics, website traffic and product performance, among other things.

As an ecommerce leader, the ideal candidate should be an expert in online sales strategies and the various platforms used to conduct digital sales or conversions on a website. Stays ahead of changes in the online / digital marketing environment and adjusts plan accordingly to best serve the organizations objectives.


  • Orchestrate all aspects of a strategic ecommerce plan. Combine existing expertise in sales, marketing, technology, and management to deliver a superior brand and shopping experience for all customers on all platforms
  • Oversee the ecommerce brand website of and retailer channels including amazon and Ulta
  • Manage the overall user experience, including site navigation, content development in conjunction with the Marketing team, checkout funnel and promotional campaigns
  • Be a key component in developing the effective planning and execution of an ecommerce strategy, working cross-functionally with teams to ensure QA and timely publishing of all web content
  • Participate in building and directing a team of ecommerce professionals that can effectively help develop and execute creative ecommerce solutions
  • Direct integrated campaigns that will deliver an increase in conversion rates, overall order size and managing margin performance across a variety of product lines
  • Own and manage Internet marketing solutions, social media integration, SEO and other monitoring methodologies and analytics
  • Provide thought leadership, innovation, and process optimization initiatives such as implementing ecommerce software and other industry best practices
  • Identify new areas of ecommerce opportunity beyond current offerings
  • Develop and forecast quarterly targets and inventory to meet our financial and operational goals
  • Closely monitor plan performance and drive any necessary changes to meet or exceed targets
  • Ongoing reporting and analysis on Amazon advertising campaigns with recommendations for optimization
  • Plan and manage promotional and advertising activity
  • Continuously drive online revenue growth by applying a clear understanding of the brand, consumers and industry trends to our online partner sites, merchandising, content, and business strategies
  • Ability to effectively align and integrate ecommerce business strategies with overall strategic sales channel
  • Balance resources and budget to appropriately support revenue growth goals
  • Play a key role in our go-to-market strategy and maintain a close relationship with the brand management and sales teams, representing the digital consumer and eCommerce efforts in the process
  • Report on business trends and provide insights and recommendations to senior management team on how to further maximize results for our eCommerce business
  • Daily leadership and development of direct team
  • Develop campaigns for new customer acquisition, retention, and reactivation programs to increase brand awareness and strengthen brand equity
  • Define the ECommerce sales projections and build aggressive plans to drive growth and expand brand presence for the direct-to-consumer business on both brand and retailer partner websites (Ex. Amazon, Ulta, JCPenney's)
  • Identify and implement best practices and technologies in collaboration with the Director, Digital Design to optimize UX/UI on all platforms
  • Own external ECommerce relationships with existing partners (Commerce, Digital Marketing, SEO, Email, Deliverability, and Google)
  • Guide International teams on best practices for their digital platforms and online businesses
  • Identify industry-leading resources for potential partnerships
  • Understand the process of bringing products / brands onto the Amazon platform
  • Own new brand / product launches on Amazon
  • Innovate, create, and execute on cross channel marketing initiatives across multiple brands to drive increased awareness and sales in retailer channels amazon / Ulta


  • 6 8+ years of experience driving and implementing B2C ECommerce & digital marketing initiatives, including merchandising & UX, email marketing, and paid media required
  • 3 5+ years in a leadership role required
  • Bachelor's degree in Marketing, Digital Technologies or equivalent highly preferred
  • Strong experience with SEO/SEM, google analytics, and CRM software
  • Experience working with Amazon as a Vendor Partner
  • Experience in Vendor Central
  • Understanding of Amazon Marketing Services
  • Proven ability to interpret data and draw conclusions to implement new ecommerce strategies

Competencies / Skills

  • Strong team management and communication skills
  • Excellent analytical and project management skills
  • Savvy e-commerce specialist with the ability to think and build marketplace strategy and execute
  • Knowledge of best practices for on-line retail marketing including testing procedures, keyword optimization and product listing optimization
  • Superior project, time, and budget management skills
  • Strong leadership skills includes analytical, strategic, and critical thinking skills
  • Self-starter, takes initiative entrepreneurial mindset and comfortable with evolving strategies

JPMS is an equal opportunity employer,committed to creating an inclusive and belonging environment for all employees.


Job Information

  • Job ID: 64905433
  • Location:
    Century City, California, United States
  • Position Title: Director of ECommerce
  • Company Name For Job: John Paul Mitchell Systems
  • Industry: Consumer Products
  • Job Function: Sales
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